Capatriti Olive Oil Launches “Honest Olive Oil” Campaign with Celebrity Chef to Benefit Charity Organization
NY-Based Olive Oil Brand Sheds Light on Label Transparency & Raises Funds for Critically Ill in NY/NJ Area
NEW YORK, May 23, 2017 – Capatriti Olive Oil teams up with celebrity chef and owner of “Streets” restaurant in Brooklyn, NY, Roblé Ali, to create viral videos featuring delicious spring and summer themed dishes to benefit celebrity-backed NYC charity organization, God’s Love We Deliver. Consumers can join in on the effort to donate funds toward the amazingly honest and sincere mission of God’s Love We Deliver to help those with severe and chronic illnesses through nutritious meals. Share Capatriti’s Honest Olive Oil campaign videos featuring Chef Roblé on Facebook, Instagram or Twitter and tag @CapatritiOliveOil and #HonestOliveOil. For every share, repost or retweet on social media, Capatriti will donate $1 to God's Love We Deliver, up to $5,000.
“The Honest Olive Oil campaign is really us publicly stepping forward to acknowledge the issue of adulteration in the industry and reassure consumers that the Capatriti Olive Oil they’ve grown to love and buy is in fact genuine and pure,” said Gourmet Factory Chief Executive Officer, Themis Kangadis. “We’re proud to be partnering with Chef Roblé to benefit God’s Love We Deliver and provide consumers the opportunity to raise funds to make a difference in the lives of those who are most vulnerable, by giving back through a simple and easy social share.”
The Honest Olive Oil campaign is part of Capatriti’s latest mission – to be blunt, honest and transparent. They want consumers to know that unlike other olive oil brands on the market, their Extra Virgin and 100% Pure Olive Oils are unadulterated – meaning they’re entirely authentic and lack any fillers or additives such as sunflower or soybean oil. If it appears the 40-year-old company from Long Island, New York is confidently flexing their muscles, they are. In fact, they’ve earned the right to do so. Thanks to their commitment to authenticity, they are the first olive oil brand to earn the coveted United States Department of Agriculture (USDA), Quality Monitoring Program (QMP) seal for both their Extra Virgin and 100% Pure Olive Oils, assuring their loyal consumers that their olive oils are the real deal.
“Partnering with Capatriti and God’s Love We Deliver for the Honest Olive Oil campaign means a great deal to me as a philanthropist, small business owner and entrepreneur,” said Chef Roblé Ali, celebrity chef and owner of Streets restaurant. “I’m excited to share with my followers, customers and the world the simplicity and versatility of Capatriti’s Extra Virgin Olive Oil, all while benefiting a worthwhile cause that heals people in need with quality, nutritious food.”
Capatriti, Chef Roblé and God’s Love We Deliver all have a common thread – and that’s ensuring that their customers and clients are afforded the opportunity to know that the ingredients they consume are of high-quality, made with integrity, pure, and free from additives. Whether it’s a bottle of one of Capatriti’s olive oils with the USDA QMP seal, delicious meals inspired by global street food at Chef Roblé’s New York hot-spot restaurant, or the healthy hand-crafted and delivered meals created by God’s Love – all three businesses are dedicated to ensuring that they provide their clientele with great food and ingredients that are delicious, nutritious and 100% authentic.
“We believe food is medicine for the critically ill, and therefore, we only use quality ingredients to prepare customized, nutritious, healthy and satisfying meals for our clients,” said God’s Love We Deliver Chief Development Officer, David Ludwigson. “Healing people from the inside out with food starts with the purest ingredients. We’re thrilled to partner with Capatriti and cook our meals with the brand’s Extra Virgin Olive Oil.”
Why Does the USDA QMP Seal on Olive Oil Matter?
The issue of adulterated olive oil has unfortunately increased over the years and has impacted olive oil companies who work hard to produce pure olive oil. Instead of waiting for the misinformation to potentially impact their brand, Capatriti used this opportunity to invest in a proactive move that would solidify their Extra Virgin and 100% Pure Olive Oils as authentic. In 2015, Capatriti began working closely with federal partners to ensure the purity of their olive oils could never be called into question. For more information about Capatriti Olive Oil, the USDA QMP Seal, and delicious recipes visit, Capatriti.com and check out their new Instagram, Facebook and YouTube pages.
About Gourmet Factory
Capatriti Olive Oil is manufactured by Gourmet Factory, a family-owned, New York based manufacturer of edible oils. The company is among the first in the country, and industry, to qualify for the USDA Quality Monitoring Program seal for its extra virgin and 100% pure olive oils. For more than 45 years, the Gourmet Factory has provided the finest quality products in the retail and foodservice markets for American consumers' palate. Products are marketed under various brand and private label names. For more information visit, www.thegourmetfactory.com.
About Capatriti Honest Olive Oil Partners
Chef Roblé Ali Roblé Ali has quickly become one of the most recognized chefs and African Americans in the culinary world with national notoriety. The dashing and charismatic chef has provided his services to some of today’s most notable individuals including President Obama, Leonardo DiCaprio, John Legend, Jack Nicholson, Michael Jackson and Vanessa Williams, to name a few. In addition to his catering company Roblé & Co., his new restaurant “Streets,” serves global street food in Brooklyn, NY. For more information visit, www.Robléandco.com.
About God’s Love We Deliver
God’s Love We Deliver is the New York metropolitan area’s leading provider of life-sustaining meals and nutrition counseling for people living with severe illnesses. Begun as an HIV/AIDS service organization, today God’s Love provides for people living with more than 200 individual diagnoses. God’s Love cooks and home delivers the specific, nutritious meals a client’s severe illness and treatment so urgently require. Meals are individually tailored for each client by a Registered Dietitian Nutritionist, and all clients have access to unlimited nutrition counseling. God’s Love supports families by providing meals for the children and senior caregivers of its clients. All of the agency’s services are provided free of charge, and in its history of more than 32 years, God’s Love We Deliver has never had a waiting list. For more information, visit www.godslovewedeliver.org and follow God’s Love on Facebook, Instagram, and Twitter. God’s Love is a non-sectarian organization.
Gourmet Factory is 1st to Earn USDA Quality Monitoring Program Seal
For Its Capatriti® 100% Pure Olive Oil
Hauppauge, New York – November 10, 2016 –Capatriti 100% Pure Olive Oil, manufactured by Gourmet Factory, has qualified for the coveted U. S. Department of Agriculture (USDA) Quality Monitoring Program (QMP) seal and will immediately be incorporated into its product packaging.
Following the entry of Capatriti Extra Virgin Olive Oil into the program earlier this year, Gourmet Factory worked closely with USDA to have Capatriti 100% Pure Olive Oil be the first of its type to meet USDA QMP protocol. “As a family-owned company, we know that trust is an important part of any relationship and this carries through to our products.” stated CEO Themis Kangadis. “Customers are always our first priority at Gourmet Factory. We are proud to be a leader in the olive oil industry and provide the first 100% Pure Olive Oil to carry the seal as an extra level of assurance in the marketplace.”
The USDA Quality Monitoring Program (QMP) verifies the purity and quality of olive oil through product testing and review of production processes. Gourmet Factory was required to meet the program criteria in order to qualify for the seal. Upon entering the Quality Monitoring Program, Gourmet Factory agreed to allow the USDA to conduct unannounced visits to review and inspect quality assurance records and production procedures, gather product samples and test the samples for quality and purity. Under the program, USDA will continue to monitor the Gourmet Factory, conducting unannounced plant visits to verify quality assurance measures and test the olive oil.
Capatriti 100% Pure Olive Oil and Capatriti Extra Virgin Olive Oil approved by the USDA QMP are available now for sale. Looking to continue with label transparences, again making it easier for consumers to know the products they are purchasing, the company is working on NON-GMO verification.
EXTRA VIRGIN OLIVE OIL LABELING MADE EASY AND UNQUESTIONABLE
Capatriti® Extra Virgin Olive Oil Earns Stringent USDA QMP Seal
Hauppauge, New York – April 11, 2016 – Healthy eating begins with knowledge and education on which extra virgin olive oil (EVOO) is truly extra virgin, 100% pure. For the millions of Americans who buy EVOO, knowing which brand is real is now a no-brainer. Capatriti® Extra Virgin Olive Oil, manufactured by Gourmet Factory™, has qualified for the highly coveted U. S. Department of Agriculture (USDA) Quality Monitoring Program (QMP) seal.
Earning this USDA QMP seal is a first step in educating consumers about choosing the right EVOO. The USDA Quality Monitoring Program verifies the purity and quality of a brands extra virgin olive oil. Capatriti® Extra Virgin Olive Oil was required to meet meticulous program criteria in order to qualify for the seal. Upon entering the Quality Monitoring Program for their extra virgin olive oil, Gourmet Factory™ agreed to allow the USDA to conduct unannounced visits to review and inspect quality assurance records, randomly sample product for chemical analysis and sensory evaluation, and verify labels on an ongoing basis.
“It’s important that we, as a manufacturer and industry partner, provide consumers with the correct information about what is pure extra virgin olive oil –the taste, the aroma and the color,” stated Themis Kangadis, Gourmet Factory CEO. “As a family-owned company, we know that trust is the most important part of any relationship and by earning this stringent USDA QMP designation, we are looking at our consumers as family by increasing their knowledge and making their choice easier.”
Confusion about EVOO is nothing new in the marketplace and still an ongoing issue. According to a 2010 UC Davis report, “69 percent of imported olive oils labeled as ‘extra virgin’ failed to meet the international standard for extra virgin olive oil.” More recently, a 2015 report from National Consumer League found that six out of 11 (about 55 percent) of EVOO from four major retailers failed to meet the EVOO requirements. Impure products differ in color, taste and scent. The USDA QMP seal indicates that USDA samples of Capatriti Extra Virgin Olive Oil have passed USDA quality and purity analysis. Additionally, the USDA also reviewed the performance of the company’s production processes, quality assurance measures and record-keeping system. Under the program, the USDA will continue to monitor Capatriti’s Extra Virgin Olive Oil, conducting unannounced plant visits to verify quality assurance measures and test the extra virgin olive oil.
Capatriti EVOO products approved by the USDA QMP are available now for sale. Looking to continue with label transparences, again making it easier for consumers to know the products they are purchasing, the company is working on NON-GMO verification.